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OPTINEXT Global Solutions
Digital Growth · AI Automation · ONX Studio

Meta Ads Management for Facebook and Instagram

Reach the right audience on Facebook and Instagram with creative-led campaigns that capture leads and bring them into your follow-up system.

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Meta's platforms let you reach people before they search — by interest, location, behaviour and lookalike audiences. That makes Meta Ads well suited to real estate launches, admissions, fashion, wellness, events and any offer that benefits from visuals and repeated exposure.

Performance on Meta depends heavily on creative and on how fast you respond to a lead. We plan campaigns and creatives, set up lead forms or landing pages, configure tracking and connect leads to WhatsApp automation or your CRM so no enquiry waits. For intent-driven demand, combine with Google Ads; for organic presence, see social media marketing.

Problems We Solve

Business problems this service solves

Boosted posts that do not bring leads

Boosting is not a strategy. We structure campaigns around an objective and audience.

Low-quality leads

Broad targeting and weak forms attract the wrong people. We add qualifying questions and filters.

Slow response to leads

Leads go cold within hours. Instant follow-up improves conversion.

What's Included

Service features

Audience strategy

Location, interest, custom and lookalike audiences.

Creative planning

Static, carousel and video concepts matched to the offer.

Lead forms and landing pages

Instant forms or dedicated pages depending on lead quality needs.

Pixel and Conversions API setup

Tracking foundations for optimisation.

Retargeting

Re-engage website visitors and engaged audiences.

Reporting

Cost per lead, lead quality feedback and creative performance.

Benefits

What you can expect

  • Consistent lead flow from social audiences
  • Learnings on which creatives and audiences work
  • Faster follow-up through automation
  • Retargeting that recovers interested visitors
Use Cases

Industries & scenarios

  • Real estate and construction launches
  • Education admissions
  • Fashion and D2C brands
  • Fitness, salons and wellness
  • Events and workshops
Our Process

How the work is carried out

01

Strategy

Objective, audience and offer defined.

02

Creative and setup

Ads, forms and tracking built.

03

Launch and learn

Test creatives and audiences with a controlled budget.

04

Scale

Increase spend on what works and report monthly.

Technologies & Platforms

Tools and platforms we can work with

Ad spend is paid directly to Meta; our fee covers strategy, management and reporting.

Meta Ads ManagerMeta Pixel and Conversions APIInstant lead formsLanding pagesWhatsApp BusinessCRM integrations
Why OPTINEXT

Why businesses work with Optinext

Optinext's creative production division, ONX Studio, produces photography and video, so creative production and campaign management can be planned together.

  • One connected team for websites, marketing, AI automation and creative production — see about Optinext and its founder, Dev Mishra.
  • Strategy first: we understand the business and objective before recommending a solution.
  • Based in Nalasopara West, Vasai-Virar, Maharashtra, delivering remotely to businesses across India via calls, WhatsApp and email.
  • Clear scope, timeline and pricing in the proposal — see our FAQ, terms and privacy policy.
Our Work

Experience you can verify

Our portfolio shows the live client websites we have built and launched across education, media and retail — the foundation on which marketing and automation systems run. We publish client results only with the client's approval; ask us on a call and we will share relevant examples that we are permitted to discuss.

View Portfolio →

FAQ

Frequently asked questions

Facebook ads or Instagram ads?

Both run from Meta Ads Manager. We choose placements based on where your audience engages.

How do you improve lead quality?

Through qualifying questions, tighter audiences, landing pages and feedback from your sales team on which leads were useful.

Can you create the ad creatives?

Yes, designs and, through ONX Studio, photo and video content can be produced.

Do you guarantee results?

No. We guarantee proper setup, testing discipline and honest reporting.

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Let's talk about your project

Share your requirement and goals — we will suggest the right approach and send a clear proposal with scope, timeline and pricing.